About
Paid performance doesn’t come from the ad account alone.
northmetric is a specialized, advisory-led performance marketing partner for B2B SaaS & Tech.
A young agency. The expertise behind it isn’t.
northmetric is backed by more than 11 years of performance marketing experience. It was founded by Tamer Hamoui.
That experience gave rise to the ALIGN Framework: the method northmetric uses to separate causes from symptoms and to tie scaling to clear conditions.
- 11+ yearsPerformance marketing
- B2B SaaS & TechFocus
Why northmetric was founded
northmetric was founded because paid media in B2B SaaS & Tech is too often optimized in isolation: the campaigns get better, the qualified pipeline doesn’t.
The typical response to weak performance is operational: new campaigns, new creatives, more budget, another channel. But the cause often sits before or after the campaign, in audience, message, tracking, funnel or the handover to sales. What was missing was a partner who sees paid media as part of that system, not just someone who manages the ad account.
That is why northmetric first clarifies what limits the contribution of paid media to pipeline, and only scales afterwards. Alignment before Scale.
How we work together: from the first conversation to the ALIGN Framework.
First, we get to know your business. Then come six steps in a fixed order, each with a clear question and a defined result.
Before we start
Getting to know you & kickoff
approx. 45 minFirst conversation
You walk us through the status quo: where paid media stands today, which problems you see and which goals you want to reach.
KickoffKickoff & deep dive
Once we start working together, we go deeper: product, audience, positioning, channels and sales process.
ALIGN · Phase 1
Understand
01Analysis
Where do performance, funnel and pipeline stand today?
Output / Status-quo baseline
02Target State
What does performance marketing need to deliver commercially?
Output / Economic target
03Root Cause
What is really limiting performance?
Output / Priority constraint
ALIGN · Phase 2
Align & scale
04ICP & Channel Fit
Are you reaching the right people through the right channels with the right message?
Output / Fit assessment
05Foundations
Are tracking, landing pages, conversion points and funnel structure set up correctly?
Output / Foundation plan
06Execution & Optimization
What gets implemented, tested and scaled now?
Output / Scale conditions
Find out what is holding your pipeline back.
In the strategy call, we look at where paid media contributes to pipeline today, where performance is lost, and whether ALIGN is the right approach for your system. If it isn’t, we’ll tell you.
Scale what deserves to scale.