Performance analysis
Find out what is holding your pipeline back.
The first step is a free strategy call for B2B SaaS & Tech companies. You describe where paid media stands today and where things are stuck. Together, we work out whether working with the ALIGN Framework – northmetric’s structured diagnosis and execution method – makes sense.
Typical situations companies come to us with
In the strategy call, we talk about the symptom. Finding the cause is the job of the ALIGN diagnosis once we work together.
Paid media delivers leads, but hardly any pipeline
- Symptom
- Lead volume is fine, but the sales pipeline and opportunities aren’t growing with it.
- What we discuss in the call
- How leads and pipeline are developing at the moment and how you currently evaluate the contribution of paid media.
- What ALIGN reviews when we work together
- Conversion at each stage from lead through MQL and SQL to opportunity, and at which stage volume is lost.
- What comes out of it
- Clarity on which stage the constraint sits at and whether extra budget would have any effect there.
Cost per lead keeps rising
- Symptom
- With the same budget, fewer leads come in and the CPL climbs month after month.
- What we discuss in the call
- Since when the CPL has been rising, which channels are affected and what you have already tried.
- What ALIGN reviews when we work together
- Campaign structure, targeting, bidding strategy, offer and landing page and how they interact.
- What comes out of it
- Clarity on whether the cause lies in the ad account, the offer or the audience, with prioritized measures to match.
Sales rejects the leads
- Symptom
- Many leads don’t fit the ICP, and the sales team loses time on conversations without buying intent.
- What we discuss in the call
- How marketing and sales define a good lead and where the handover gets stuck.
- What ALIGN reviews when we work together
- ICP fit, lead definition, handover to sales and whether feedback on lead quality flows back into campaign management.
- What comes out of it
- A lead definition shared by marketing and sales, and campaigns optimized for leads that contribute to pipeline.
Nobody knows for sure which channel brings pipeline
- Symptom
- Platforms report conversions, but the CRM can’t show what Google Ads or LinkedIn Ads actually contribute.
- What we discuss in the call
- Which tools and data you use and which questions you can’t answer today.
- What ALIGN reviews when we work together
- Tracking setup, conversion goals, CRM feedback and attribution all the way to the opportunity.
- What comes out of it
- Data that can support budget decisions, and a clear plan for what gets fixed first.
How the strategy call works
01
Choose a time
You book a free slot for the strategy call directly in the calendar. The invitation with a Google Meet link arrives by email.
02
Talk it through
You describe your situation: goals, current channels and where things are stuck. We ask questions to understand your topic.
03
Next step
Together, we work out whether working together makes sense and what it could look like. The actual analysis only starts once we work together. If it isn’t a fit, we’ll tell you.
Book a strategy call
Prefer to write? Send us a request
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What happens in the call, and what only happens once we work together
The strategy call is a conversation, not an analysis. Analysis and implementation need your data and more time than 30 minutes.
In the strategy call
- A conversation about your situation, your goals and where things are stuck right now
- Questions about channels, budget, funnel and how you work with sales
- A joint view on whether northmetric and the ALIGN Framework fit your topic
- An honest answer if a different route would suit you better
When working together with the ALIGN Framework
- Analysis of performance, funnel and pipeline using your data
- Review of ad accounts, tracking, lead quality and the handover to sales
- Root cause: what is actually limiting your performance
- Prioritized measures and their implementation
Prefer to write to us?
Briefly describe where paid media stands today. You will usually hear back within 24 to 48 hours on business days.
Frequently asked questions
What happens in the strategy call?
The strategy call is a conversation. You describe where paid media stands today, what your goals are and where things are stuck. We ask questions and work out together whether working together makes sense. If it doesn’t, we’ll tell you.
Will I get an analysis of my campaigns in the call?
No. Nobody can seriously analyze an ad account or a funnel in 30 minutes. The analysis of performance, funnel and pipeline takes place when we work together using the ALIGN Framework, with your data and the time it needs.
Do I need to prepare for the call?
No. You don’t need access to ad accounts or the CRM. It helps if you roughly know which channels, budget and goals currently apply.
What does the strategy call cost?
The strategy call is free and without obligation. If working together is an option, you will then receive a proposal with a clear scope.
Does northmetric guarantee a certain pipeline or number of leads?
No. Nobody can promise that in good faith. What we commit to when working together is clarity on what limits your performance, a transparent prioritization and clear conditions under which scaling makes sense.
Will northmetric recommend more budget first?
No. If the diagnosis shows that other prerequisites need improving first, there is no recommendation for extra budget, even if that means less revenue for northmetric.
Do you work in English?
Yes. Calls, workshops and documentation can be in English or German. northmetric is based in Darmstadt, Germany, and works with B2B SaaS & Tech companies in the DACH region, including teams that work in English.
How does northmetric work with the sales team?
Closely. Whether paid media contributes to pipeline is decided at the interface between marketing and sales. Feedback on lead quality and conversion at each stage flows directly into campaign management.
Let’s talk about your pipeline.
Book the strategy call, describe your situation and find out whether working with northmetric is the right next step.